This virtual event will include:

• Sharing of two or three, 30-second, try-on sessions on our Instagram Stories for each boutique. (4 or 6 slides; the number will depend on how many retailers are participating.) These try-on sessions will be posted during that week, September 21-25.
• One great big, fantastic blog post on our website with a flat lay photo from all participating retailers along with contact info and links to your preferred online shopping platform (for all who have online selling). That post will be shared and boosted on Facebook at the end of that week. We hope to have many thousands of folks check out that post, which will be a gateway to shop with so many great Mississippi retailers.
• A HUGE giveaway to gain real Mississippi-loving followers for your Instagram accounts and ours. Imagine winning a $50 gift card from oh, say, 30-40 Mississippi retailers.

Does it cost anything?

The cost to participate is $50, plus a donation of a $50 gift card from your shop for our giveaway that the winner can use online OR in-store. That’s it!

So how will this work?

Each retailer will video two try-on sessions that are 30 seconds or less. On your scheduled day of Fashion Week, each retailer will share those try-on sessions to their Instagram Stories, tagging @hipinthesip. We will then share those stories as well.

Each retailer will also take a “flat lay” photo of an outfit or grouping to be sent to us ahead of time, and at the end of Fashion Week, all of those photos along with contact information and shopping links will be included on a blog post that will be shared on our Facebook page and boosted.

And as mentioned above, we will be having a huge giveaway, where one winner will win a $50 gift card from every participating retailer. To enter, one must follow the Instagram accounts of all the stores and tag others.

There will be a separate giveaway for accessory makers/designers, where in place of a gift card, the designer will include one of their fabulous products, and the winner will receive all of those.

Who can participate?

Any locally-owned Mississippi boutique or fashion accessory maker (i.e., jewelry or handbag makers) may take part in this event. We just need you to contact us by August 28th to reserve your spot. We will then send you a payment link and instructions and deadlines.

Still have questions?

Please contact us at info@hipinthesipmedia and we will be happy to answer any questions you may have!